40%
Qualified non-target leads
Of the Housebook net commission on a closed deal. Interest is confirmed, the contact is live, the budget and the brief are known.
Housebook Pro · Lead partnership
Your non-target leads. Your next revenue
You have already paid for these enquiries. Wrong budget, wrong location, wrong type: they will not buy your project. We match them to a property in the Housebook network, close the deal and share the net commission with you.
Discuss the pilot
The pilot starts with a fifteen-minute call. It needs no new marketing budget and adds no work for your sales team.
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YOUR SHARE
You pay nothing. You take a share of the net commission.
Money appears only when the deal is closed and the commission is received. Until that day you owe us nothing and spend not a single working hour.
30%
Cold leads and deferred demand
Of the Housebook net commission on a closed deal. There was interest, the decision is postponed. They are nurtured by our automation, not by your sales team.
The lead category, the way the net commission is calculated and the payment terms are fixed by the contract for your country, because terms differ between countries. Housebook does not accept, hold or convert the buyer's money.
A FAMILIAR PICTURE
A rejection does not mean the person will not buy. It means they will not buy from you.
Every developer funnel has a layer of enquiries the sales team closes as not our client. The money for them is already spent and the revenue never comes.
Below your entry price
They are ready to buy, just not from you: your entry starts higher. In a month they buy somewhere else and you never hear about it.
Wrong country or city
Your ads brought foreign traffic, but the buyer wanted a different market. There is nobody to hand them to, so they go back to search.
Wrong property type
You need an apartment buyer and a villa or commercial enquiry arrives. The rejection takes one line in the CRM.
Simply not now
The decision is six months out. Nobody will nurture a person for six months, so they are closed as cold.
No marketing spend and no load on your sales team: you hand over what your team has already closed instead of starting a new sales channel.
THREE STEPS
You bring the lead. We do the rest.
Your sales team gets no new process: it keeps closing a non-target enquiry exactly as it does today, and from there the enquiry comes to us.
You hand the lead over
However suits you: a spreadsheet, a CRM export or a shared chat. We agree the handover format on the first call and set up a direct CRM integration as the volume grows.
We screen and route
The enquiry goes to a local partner in the country where the person is actually ready to buy: the network works across 11 countries. Screening and routing are automated, the conversation is run by a live broker.
We close, you earn
Matching, viewings and the deal are on our side. Your share is counted from the net commission on the closed deal and paid under your country contract.
DEFERRED DEMAND
A cold lead is a lead nobody waited a year for.
A sales team cannot nurture someone who buys in eleven months: it has this quarter's plan. Automation can, because it does not get tired and does not forget.
A rhythm, not a mailshot
Touches follow the person's time zone and their language, not your campaign calendar.
A human one step away
The moment the reply gets specific, the conversation goes to a broker. Automation does not negotiate price.
Silence is an answer too
A refusal, silence and a request to stop are distinguished and recorded. Nurturing runs until the client opts out of contact: asked us to stop means we stop.
WHAT YOU SEE
Every lead you hand over stays yours on paper.
The source of every lead is recorded at handover and stays with you for the whole life of the deal.
A number for every batch
The batch and its number are assigned at handover: they show whose lead it is, when it arrived and which step it is on.
A live stage for every lead
You see the fact for every enquiry: accepted, in progress, meeting, deal, or declined with a reason. The stage updates as the deal moves.
A personal manager and a report
A Housebook partner manager is assigned to you: they send a report with batch numbers and stages for every enquiry and answer your questions about deals during working hours.
Your database stays yours
Handed-over contacts are assigned to you under the contract and work only towards your deal: your database stays yours.
WHO THIS IS FOR
The pilot pays off most where non-target enquiries are frequent.
The pilot is worth starting where non-target enquiries appear regularly and there is a basis to contact the person.
A good fit
- You get more enquiries than you have projects, and a share of them is systematically not yours.
- You are ready to hand over a non-buyer instead of keeping them in the CRM as dead weight.
- You want a second revenue stream without a second marketing budget.
What the pilot leaves out
- Whole databases: we take enquiries with consent to be contacted, and that protects you.
- Country exclusivity: instead you get a share in money from every closed deal.
- Your target buyers: they stay with your sales team, we work only with what it has already closed.
QUESTIONS
What people ask before the first call
What exactly counts as the net commission?
The calculation base, the deductions, the currency and the moment the payment becomes due are set by the contract for your country. The net commission is neither the property price nor the gross commission of the deal, and we fix its definition in writing before the first handover.
Do we have to hand over the whole database?
No. For the pilot we agree a separate list of non-target enquiries. Active negotiations run by your sales team are not part of the pilot, and you can withdraw any lead before the first contact.
Do you give country exclusivity?
Instead of exclusivity you get a share in money from every closed deal: Housebook partners work in every country of the network on the same terms, which keeps the flow of leads equal for everyone.
Is this not a conflict with our sales team?
You define what counts as a non-target enquiry and you hand it over. We work only with what your team has already closed, and we agree how source disputes are resolved before the first batch moves.
Can we hand over an old database?
First we check where the contacts came from and the basis for further contact. We accept only enquiries where you hold consent to contact and to transfer; lists without that basis we do not take, and this is not a negotiating position.
Do you hold the buyer's money?
No. Housebook does not accept, hold or convert buyer funds at any stage. The payment runs between the buyer and the seller; the platform does not stand in that chain.
What if that person buys from us later after all?
Then they are yours and cost you nothing: the share is paid only on a deal Housebook closes. We make no claim on a buyer who comes back to you.
Who talks to our client, and on whose behalf?
A Housebook local partner runs the conversation on Housebook's behalf. Your brand is not used in the correspondence, and complaints about our work do not land on you.
And if there are no deals?
Then you pay nothing: the share is counted only on deals closed by Housebook. The pilot of one hundred leads exists precisely to see the result on your data.
PILOT
Start with 100 leads. On your own data.
A fifteen-minute call to agree what counts as a non-target lead, how you hand it over and the terms for your country. Then one batch and an honest result on it.
100
leads in the first batch
15
minutes to agree the pilot
Discuss the pilot
You pay only a share of the commission on closed deals.
The first batch is deliberately small: the result is measured on your data, not on somebody else's cases, and it already shows how much revenue the declined layer brings.
Let us discuss your pilot
Four fields, the rest we cover on the call. The partnerships team will contact you within one business day.
Lead partnership
Write to us directly if starting with an email suits you better than a form.
partner@housebook.aeDubai, UAE
Commercial terms are fixed by contract for the relevant country. Housebook does not accept, hold or convert buyer funds.
Want buyers for your own projects instead? The developer onboarding page